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Evaluating Different Methods of Advertisements

Advertising in today’s economy is just as important as it has ever been before. The reason is simple; people are watching where they are spending their money. In addition, the methods of how to advertise have changed over the past decade. Large companies are now pushing more for advertising online and people are increasing their shopping and browsing online. We now have three main methods to advertise. We have online advertisement, television advertisement and brick and mortar advertisement. These can all be effective but some cost significantly more than others and may not yield the desired results for the money invested. So, what is the best way to advertise, you need to review what methods you think will work for your business

Television advertisement is the most expensive and can yield the quickest benefit depending on which slot you pick to advertise on. In other words, you will most likely benefit more to advertise during the 5:30-9:00 time slot if you happen to be a car dealership. The reason being is several people work during the day and you want people that are working to see your advertisement. Therefore, you will end up paying more for this type of advertisement. So make sure you reap the most benefit you need to look at your business and decide if when would be best for you spend money on this type of advertisement. You also should keep in mind if you should use this type of advertisement during one particular time of the year.

Brick and mortar advertisement is something similar to a shotgun blast and can be very effective for a decent price. However, you lack the ability to enforce branding as much with this type of advertising that you often can accomplish with advertising on the TV. The brick and mortar method consists of using advertisements in the local paper, billboards and even on the radio. These can be effective if people running your campaign can provide statistics on the genre of the group that responds to ads from each source. As an example if you selling products that cost thousands of dollars you would not want your advertisement playing on a radio station that predominately targets a younger audience that may not be able to afford your product or services.

Online advertising can be the cheapest but also the most difficult to achieve because you have to rely on people to go to your website or find your advertisements. Large companies are getting better at online advertisements by using search engines to advertise for them while including website address with their TV commercials. Larger companies are training people to regularly visit their website by offering specials online.

I discussed three different methods to use advertise. You can advertise on TV, brick and mortar advertising which includes radio, billboards and newspaper advertisements or you can advertise online. The way to select any of these groups is to know the age, gender and potential income of your audience in addition to seasonal adjustments in their buying patterns.

Educational Wellness Seems Lost in North American Society – But We Can Get it Back

The personal philosophy of education, of the members of any society, is not something to be taken lightly. Do you have an opinion about how the public education system should work? Fifteen years ago, I was employed in a public, suburban high school that served grades 8 to 12 and as a result of that employment; I formed a very definite personal philosophy of education. My belief is that the education system is failing and the parents, who depend on it the most, have become so disempowered, that it would take a major change in how people think about educational wellness to make any real change. The writing has been on the wall since the 1950s that things are not working that well. Good stress management skills are learned very young in life.

Because the public education system, most often, meets children, at the tender age of five or six, it has the best chance possible to teach young people, the life skills needed to function as well-balanced adults. Unfortunately, the school experience is often so negative and destructive that children today really don’t stand any chance. It’s time for real change.

Just like every other institution in society, the public education system served a valuable function at a particular time in history, but that philosophy of education is no longer serving our society. It has to change! We now know that educating groups of kids all at the same age in massive groups of 30 or more per class just doesn’t cut it. Something has to change! This model came into use after WW2 when the population grew dramatically in a short amount of time. Schools had to make big adjustments to accommodate the increased numbers of students and it wasn’t long before children became little more than numbers in a cookie cutter education system.

The system began to weaken and even though the system was being stretched thinner and thinner, the system still wasn’t interested in hearing your personal philosophy of education. In the elementary classes, children still stayed with one teacher for the better part of each day but at the secondary level, the children were moved from class to class each hour like cattle on a cattle drive. Learning systems began to fail, drop out rates increased, violence and destructive behavior began to increase and today schools are some of the most dangerous places to send kids.

Educational experts tried all kinds of things to fix the problem and when school-based solutions didn’t help, schools began dictating to parents how to raise their children. They began offering sex education; death education; and they began forcing families to put their, so called, ADD/ADHD children on Ritalin. Not only was your personal philosophy of education unimportant but now your parenting philosophy was being challenged as well. When I attended high school, I had a mandatory reading list that included two well-known books-”Lord of the Flies” by William Golding and “1984″ by George Orwell. The first book talked about the consequences of allowing a large group of same age, same gender children to be in charge of their own destiny. The results were not pretty. The second book discussed the effects on society when there is too much governmental interference and control.

Again the picture was not particularly attractive. These two authors are considered by most to be some of the best writers of our time and yet we seem to have learned nothing from them. The individual parent’s personal philosophy of education is considered to be quite irrelevant as schools continue to dictate to families. Will it ever change? Can it change? I like to think that we can put an end to this very destructive educational model. We do not need to be dictated to by governments and unions. We are capable of raising the bar for the public education system. Schools have the ability to change, but families have to demand it. Parents cannot and should not be replaced as the stewards of educational wellness in society. Educational wellness is far too important to allow it to fall into the hands of politically motivated people. We have to return the system to the way it began. It has to, once again, be about the kids.

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Home Based Business – What Are the Benefits?

Are you in the right job for you? Do you enjoy going to work? What about on the Friday, are you still as keen? Or do you tend to check your watch every minute after lunch time hanging for the day to finish.Maybe a day to day job is not right for you.I understand that with pressures of family and other commitments, that is isn’t that easy just to pack up and leave a job. I wouldn’t recommend quitting your job and starting a home based business anyway, because depending on the business, it could take some time for you to actually make an income from it. Regular income is a big plus, but why settle for something that you are not 100% happy with? What is stopping you from looking at what else is out there?So with a home based business, what are the benefits?1. The best thing about a home based business is that it can be flexible. You can do it in your own time. (In your pyjamas if you really want).2. With the internet at hand, you can potentially do everything from home! From price comparisons, to ordering, to delivering items, to calling, e-mailing, even to Skype (a free telephone service available all over the world).3. One huge advantage is, that you could even work on it when you’re not home. Work overseas, or even when you are on holidays.4. Most home based businesses create a passive income, so the income you can make is unlimited. No more ‘waiting for that big promotion’. You create your own success. If you are focused on achieving your goal in the business, you can make it happen.5. Once your business is up and running, and making you the money you require, you can then chose to quit your day job, and concentrate solely on your home based business. If you are a stay at home parent, or don’t have a job yourself, but can cover costs with some other source of income for a while, you can also build quite a substantial business if you put your mind to it.So, if you are willing to step out of your comfort zone; the regular pay cheque that comes with a day to day job, and are open to the idea that you can be so much more than you are now, then maybe you should take the step to start your own home based business.

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